Apple takes on Google

If you have an Apple device and recently downloaded the beta for IOS14, a significant update to its Applebot support page may signify that the giants may be launching its own search engine very soon.

Apple takes on Google
SEO Doncaster

Google Pays Apple Billions

Ever since the iPhone was released in 2007, it’s been reported that Google pays Apple billions of dollars to remain the default search engine on Safari for IOS and MacOS, which ensures that iPhone/iPad and Mac uses can search with Google when they use the default browser.

September 2020 may mark the end of the deal between Apple and Google. Given the impact, UK Regulators may take action from a potential ripple effect from the European Union, which has history of going after Google for anti-competitive behaviour. Europe may force Apple to remove Google as the default search engine, making uses choose a different alternative to use while they launch Safari.

Why is Apple launching their own Search Engine, and what does this mean?

Google has been a fierce competitor in recent years since launching their own App Store, Pixel Phone, and “Ok Google” voice assistant. These are just some of the signs that indicate Apple may go it alone in the future.

“Take back your Money!”

Apple is now the world’s most valuable company, nearly every household has an Apple device from IOS to MacOS….

a close up of a logo
Apple recently updated its Applebot web crawler page

In July 2020, Apple published a significant update to its About Applebot support page. The additions are very similar to the details Google provides to webmasters and SEOs. Here are the changes they made to the Applebot support page.

  • Added how to verify traffic from Applebot
  • Expanded details on the Applebot user agent, including differences between its desktop and mobile version
  • Expanded robots.txt rules
  • Added a section stating that they don’t just crawl HTML, but also render pages similar to Google
  • Added a section on search rankings and the factors that affect how it ranks web search results
Get Found By The Customers Who Matter Most

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