Category: Marketing

The Importance of Professional SEO Services for Your Business

Search Engine Optimization (SEO) is the process of improving a website’s visibility and search engine rankings. In today’s digital landscape, SEO is more important than ever. With more and more consumers turning to search engines to find products, services, and information, it’s crucial that businesses have a strong online presence.

Professional SEO services can help businesses to achieve their goals by providing a comprehensive approach to SEO. This includes things like keyword research, on-page optimization, link building, and technical SEO. By working with a professional SEO agency, businesses can ensure that all aspects of their SEO strategy are being addressed.

One of the key benefits of professional SEO services is that they can help businesses to identify the most important keywords and phrases for their industry. This can include both short-tail and long-tail keywords and phrases, as well as industry-specific jargon. By targeting the most relevant keywords, businesses can improve their search engine rankings and drive more relevant traffic to their website.

Professional SEO services can also help businesses to improve their website’s technical SEO. This includes things like improving website speed, ensuring that the website is mobile-friendly, and ensuring that the website’s code is clean and structured.

By improving the technical aspects of a website, businesses can ensure that their website is easily crawled and indexed by search engines.

Professional SEO services can also help businesses to build high-quality backlinks. Backlinks are links from other websites that point to a business’s website. The more high-quality backlinks a website has, the more authoritative it is considered by search engines.

In conclusion, professional SEO services are essential for businesses looking to increase their visibility and search engine rankings. By working with an experienced SEO agency, businesses can ensure that they are targeting the right keywords and phrases, improving their website’s technical SEO, and building high-quality backlinks.

What Do SEO Services Do?

SEO services are essential for businesses that want to increase their online presence. SEO stands for search engine optimisation and it’s a process of optimising a website so that it ranks higher in the search engine results pages (SERPs).

An SEO service or agency will help you with this by providing a range of services such as keyword research, content optimisation, link building, and more. They can also offer local SEO services which help optimise your website for local customers.

The right SEO company will also focus on improving user experience and increasing conversions. If you want to get the most out of your SEO efforts, it’s best to hire a professional SEO company who understands how to optimise your website properly.

With the right SEO strategies in place, you’ll be able to improve your ranking, attract more visitors and even generate more leads from organic searches.

What is small business SEO?

Small business SEO is a form of search engine optimisation (SEO) that helps small businesses increase their visibility in organic search engine results pages. Through this process, small businesses can optimise their websites to rank higher and earn more relevant traffic from potential customers.

Small business SEO services may include using keyword research techniques to determine the best keywords for your website, optimising content for those keywords and focusing on local SEO to get visibility in local searches.

An SEO agency can also help you with link building, technical SEO and improving the quality of your website so it ranks higher in search engines.

Additionally, an experienced SEO agency can also provide guidance around other marketing channels such as pay-per-click advertising and social media marketing that could help boost the ranking of your website and increase exposure to potential customers.

Why Do You Need a professional SEO Service Provider For Your Website?

Having a great website is not enough if you want to succeed in the digital world. You need to use the right SEO (search engine optimisation) techniques to ensure that your website can be found by users and search engines.

Professional SEO services are essential in order to optimise your website for keywords, improve your rankings on search engine results pages, and provide a better user experience. A good SEO agency will help you with keyword research, create content that is optimised for search engine algorithms, and perform on-page SEO tasks such as optimising titles and meta descriptions.

They also understand how to structure a website so that it is easy to navigate and provides an excellent user experience.

If your goal is to increase web traffic and get higher rankings on search engines then hiring an SEO service provider is a must. With the right SEO strategies you can make sure people find what they are looking for when they search online, which will ultimately lead to more business opportunities for you.

Should I Hire An SEO Professional Or A Marketing Agency?

Hiring an SEO professional or a marketing agency is an important decision for businesses. SEO (Search Engine Optimisation) helps to improve your website’s visibility on search engines and can help to get more customers and higher rankings

. A SEO professional with experience in the field may be better equipped to understand the complexities of SEO, while a marketing agency may offer broader services and more resources. Both options have their advantages, so it really depends on your business needs as to which one you choose.

When deciding whether to hire an SEO professional or a marketing agency, consider the size of your budget, the level of knowledge and experience with SEO that you need, the type of products and services you are offering, the keywords you plan to target for ranking, and how quickly you want results.

With the right SEO professional or marketing agency, you can expect to see improved search engine ranking positions and increased traffic for your website. Ultimately, investing in good quality SEO is essential for any business since it can help to increase online visibility and drive customers directly to your products or services.

Why is SEO important?

SEO (Search Engine Optimisation) is an important tool for any website to use in order to be successful. SEO can help a website rank higher in search engine results, meaning that when someone searches for products and services related to what the website offers, it will appear closer to the top of the search. This increased visibility can lead to more customers and increased sales.

SEO works by using targeted keywords on your website as well as making sure that all of your content is optimised so that it’s easy for search engines to find and index it. With proper SEO, you can ensure that your website is ranking highly on search engine result pages and gaining more attention from potential customers. SEO is an important tool for any business or website looking to increase their reach and attract more customers.

How do you know if SEO is working?

SEO is a powerful tool for improving the visibility of a website in search engine results. To know if SEO is working, you should analyse your website traffic and compare it to the same period in previous months or years. If you’re seeing an increase in organic search traffic, it means that your SEO efforts are paying off. You can also look at trends in the keywords people are using to find your website and see what kind of content they’re viewing.

Keep track of which pages are receiving the most views and use this data to inform future content strategies. Furthermore, consider setting up goals on Google Analytics to measure specific outcomes from your SEO work such as conversions or downloads. By regularly monitoring these metrics, you’ll be able to effectively assess whether or not your SEO effort are producing desired results.

January 25, 2023
Business Doncaster 2023

Business Doncaster are bringing back their popular networking event Business Showcase in February 2023. We’ve booked our stand and we’re looking forward to seeing you there.

Our SEO Expert David Johnson will be speaking at the event, giving you some valuable tips and advice on how you can improve SEO on your website.

Loudcrowd have attended the showcase for the past few years and thoroughly look forward to being able to attend it again. We enjoy meeting other businesses face to face at these events and finding out what services Doncaster has to offer. Keeping it local is so important to us as a business.

The event takes place between 10am to 4pm on Thursday the 2nd of February 2023, with 250 stands available to businesses. The event is taking place at Doncaster Racecourse and is free for visitors to come and talk to both local and regional businesses, and you can find out more here. We look forward to seeing you there.

Stand 175-176

January 24, 2023
Google’s “Helpful Content” Update: All You Need To Know

Google has rocked the SEO and Digital Marketing world yet again with another update. This latest algorithm change will prioritise helpful website content written by people, for people.

This helpful content algorithm update aims to encourage website owners to produce valuable content for their intended audience, penalising sites that take a “search engine first” approach, with content written specifically for crawling bots and ranking purposes.

What is Google’s helpful content update?

Google has recently updated its algorithm to target “low quality” websites that seem to be designed mainly to rank high in search results and drive search engine traffic. These sites will produce content with the primary purpose of pushing their pages to the top of Google, looking to drive traffic and clicks without offering anything of real value to the user.

The main reason for this algorithm change was to help people find high-quality content. Google wants to provide its users with the best results they can get from their searches and help them find the information they need quickly and as efficiently as possible.

Essentially, when people make searches on Google, they are often disappointed by the results they get when landing on websites that rank highly as a result of content written for search engines, not the user. This low-quality content is often stuffed with keywords and stretched to meet a particular word count, making it hard to navigate, read and understand.

Google’s new algorithm seeks to promote websites that are helpful and user-friendly for humans rather than those written to take advantage of search engines and force high rankings.

Google Helpful content update is a site-wide ranking signal

Many of Google’s ranking signals and algorithms operate on a page-by-page basis. However, this helpful content update will operate site wide.

Suppose Google determines your site produces too much low quality, primarily written for search engine rankings over the user. In that case, your entire site could be affected and penalised, severely impacting your site’s position in search results.

This is an even more critical focus for content writers because Google hasn’t announced what threshold of poor content your site needs to have posted before it is penalised. One low-quality post? Two? Five? Ten? No one knows.

This means it’s even more important now than ever to ensure all content on your site is written with the user in mind: homepages, service pages, blogs – the entire site. Avoid anything on your site that could be seen as a black hat content SEO tactic.

Will the new algorithm impact some niches more than others?

In short, no. Google has said that algorithms don’t specifically target particular niches. However, this algorithm update could indirectly have a more significant impact on websites operating within niches where high-quality and accurate helpful information is crucial. These could include sites that post educational and news content and online shopping platforms.

Google’s recommendations for producing human-friendly content

When researching and writing content for your website, you should always consider how it will be helpful for the user, demonstrating expertise and depth of knowledge. People should leave your site feeling they have learned enough to resolve their search query.

At LoudCrowd, we have been preaching this user-centred approach to content for a while; it’s now more important than ever to ensure your website content has value in the eyes of your target audience.

Here are 5 quick tips to writing helpful content written for humans first, before search engines:

1. Tailor content to your target audience

If you are targeting a specific type of customer, you must create the right kind of content for them. For example, if you sell products for children, you will need to create child-friendly posts and pages; if you sell home decor, you’ll want to focus on decorating tips and inspiration. Create content based on who your customers are, their wants, needs, and pain points rather than writing about irrelevant, trending topics to rank on Google.

2. Display your first-hand expertise and knowledge

One of the best ways to rank highly with the Google helpful content update is to show your knowledge of the topic you are writing about. Introduce new ideas, anecdotal stories, examples, and other general information to demonstrate first-hand expertise. Google wants its users to learn and find the information they need as quickly as possible – if you demonstrate a high level of understanding regarding a topic, you will win.

3. Relate content to the primary purpose of your site

All content produced on your site should link back to your website’s primary purpose or focus. This shows Google that your posts are relevant to your primary services, aims, and objectives online, not just attempts to jump on a trend.

4. Make your content as easy as possible to understand and digest

Too many websites produce long, bloated pieces of content filled with irrelevant information to stretch the word count to what they believe Google likes, often using AI and extensive automation techniques to perform well in search results. FYI – Google has stated that they never have a preferred word count and that long-form content won’t always guarantee better ranking web pages. With this, ensure that you write easy-to-understand content that is structured well and easy to navigate.

5. Ensure your readers have a satisfying experience

If you follow these steps, visitors to your website should find the information they need with relative ease and not feel the need to continue browsing other pages in search of their answers. Paying attention to the user experience is more important than ever.

Much of this information may seem self-explanatory, but many people still produce content with the sole objective of ranking on search engines. For example, keyword stuffing, stretching content out to meet a word count, using excessive automation and AI, etc., to push your content to the top of Google.

While having your content rank highly in Google search results sounds excellent, if the information isn’t actually valuable to the user and easy to understand once they land on your page, what was the point of the content? The user gets nothing from visiting your site, and you didn’t get anything from them other than a click and a quick bounce. This is why Google is pushing for this people-first approach, penalising poor content written with the sole purpose of pushing your website up to the top of the search results.

How is the helpful content update impacting SEO best practice?

At LoudCrowd, we’ve always advised people to create high-value, original content that appeals to their readers, not Google search engine bots. It’s now going to be more important than ever!

Expertise-Authoritativeness-Trustworthiness (EAT) is an acronym used extensively within the SEO space. It relates to Google’s guidelines concerning the production of quality content. It is especially relevant for websites where information needs to be up-to-date, highly relevant, and accurate. For example, sites that give medical advice, tips on finance, or post news on current events.

This new algorithm update could mean that websites focussed on EAT will be prioritised by Google more than ever to push high-quality content to the top of search results. So, how can you demonstrate EAT?

Improve your backlink profile

The most reliable way that Google and other search engines judge the authoritativeness of your site is by assessing your backlink profile. Backlinks are where another website links back to a page of yours in their content, essentially meaning they’re talking about you and your work. In a nutshell, this shows Google that your content is relevant, accurate, and high-quality. Why else would another website be discussing you?

However, you must be careful when building your backlink profile. Low-quality or “spammy” backlinks from sites that produce poor content will only hurt you in the future!

Regularly update new and existing content

Referring to our previous example, it’s vital that sites that give professional advice ensure their content is kept up to date. A financial advisor will have to regularly add and remove information from their posts as new economic factors come into play. If not, people will be misinformed – a big problem in the eyes of Google.

Ensure content is factual and accurate

Leading on from the last point, all content must be factual and well-informed from reliable sources. If you are writing content that requires a high degree of accuracy, ensure you cite your sources to help add to your trustworthiness.

Flex your expertise

As well as discussing topics you know a lot about, introducing new ideas, and adding value, ensure you state your credentials, qualifications, and awards on the webpage! This will help build your authoritativeness and trust factor.

Give visitors the opportunity to get in touch

By giving visitors to your site the opportunity to contact you, people who land on your page can talk to you, share ideas and ask for support. This is another way that you can build your trustworthiness.

Contact us for help with your content marketing strategy

LoudCrowd is Yorkshire’s fastest-growing digital marketing agency, winning many agency awards in the UK. We are experts in building and executing a high-performing content marketing strategy. Get in touch with us today, and we can book a quick call to discuss how you can excel with this new algorithm update and boss your SEO! We’ll be happy to chat through what you need and help you plan your next steps.

August 25, 2022
What is video marketing

It is a well aware fact that the mind tends to remember the thing which is more interactive. That’s the basis of the popularity of video marketing. It is a marketing strategy adopted to put a deep and lasting effect on the mind of the audience. With time, video marketing has also adopted various purposes and formats to interact with the audience. At first glance, video marketing strategy just seems like a regular television advertisement or video content, but it’s not actually. It needs a lot of research and effort to make a 30 seconds online video which is required to impress the audience. In this article, we will be giving an introduction to video marketing.

Video Production Process

We will first go through the stages of Video production. There can be several methods on how to start with video production, but it generally revolves around the below steps.

1. Idea generation

This is the first thing to decide whether you are creating the video or hiring someone to do that. Ideation or conceptualisation of the video ads requires brainstorming sessions of your creative team. Find all the topics and write them down, think in detail about what your audience likes and what your video is providing to them. What is making your video different? How can you elaborate on the idea? What pain points of the audience you are addressing? Is the video editing going to be aligned with your brand’s core values? All the questions need to be answered in this first step. Take this to your creative director and make him understand the whole plan.

2. Art Direction

Now the art team got the idea of your vision, they will now be able to define the guidelines which will outline the visuals of your video. This includes the colour scheme, location, design, etc. of the video which resonates with your idea and brand values.

3. Script

This is about conveying the message you want to deliver via your video. This is giving the concept a flow which the audience will understand. This is where storytelling comes into the picture. You need to write the idea in the form of a story. This will help the characters in the video to act and perform. Generally, a 1-minute video has 160 words of the script involved. Try to keep the vocabulary as per the audience you want to communicate. You can go with the silent video also. The idea is to keep it short, simple, and sweet!

4. Production

This stage is where you shoot your video or prepare the artwork of the animation. It will require some serious skill and talent to shoot and do post-production work on this. The post-production will involve a voice-over and sound design team to make the sound more effective. This undergoes a lot of trials to find that perfect tune that connects to the audience. Also, the video needs to be free of noise, require proper editing, smoothening of the flow, etc which is also done in this stage.

Types of Marketing Videos

While ideating the concept of video, you also need to think about the kind of video which will be more suitable for the audience to easily capture your message. Below are the various types of videos which are used for video marketing strategies for social media posts or video marketing campaign.

1. Company videos

These videos generally capture the company’s goal, mission, and values. It displays how the company is touching people’s lives and where they want to be in the next 5-10 years.

2. Event Videos

Have your company organised any events, seminars, workshops, or conferences recently. You capture the whole show and make a 1-minute worth of entire video out of it to display the company’s prowess in their domain. These can be posted on social media platforms for effective video marketing strategy.

3. Demo Videos

How does your product or service work? What does your product unboxing look like? How do your product/ services function? How to install your software? How to configure your product by DIY? All these questions can be answered by videos which are termed Demo videos. These are like your explainer videos

4. Expert opinions

You want to promote your products by taking an expert opinion on them, or you want to promote your product/services using influencers and want to put the discussions in front of the audience, then these Expert opinions videos will be helpful for you. This kind of video also includes interviews with guests which can support your brand innovation and technology.

5. Animated videos

Some concepts can easily be understood by animations. These videos also follow the same steps of development. Complex functionality and concepts can easily be conveyed by the use of animation, since you have the freedom of involving more elements in the storytelling.

6. Case Study and Customer Testimonial Videos

Your investors, your potential buyers, want to know how your product and service are. Testimonials and case studies are a way to touch the customer’s real pain points. This video creation strategy helps brands in getting trust and spreading awareness. These brand videos can be put on the landing page as well.

7. Live Videos

Live Video is an effective way to promote via social media. You can show people behind the scenes, which will make the audience more connected to your brand. Live video footage also have a nice reach in younger generations which is your target audience, then you cannot miss it in your marketing strategy.

8. Virtual Reality Videos

In this pandemic when the states are in lockdown, virtual reality videos are the best way to display your product with an immersive experience. This spherical display of video helps the user to experience an event or location as the user is physically present there. There are various devices such as Oculus, Rift, etc. which help the user to view such VR videos.

June 9, 2022