Why Your Brand Is More Than Just Your Logo!
In any industry branding is a key part of creating a successful business, your brand is what defines you.It is more than just a logo. A successful brand carries your personality, quality of work and reputation. In today’s fast-paced world it is more important than ever to create a brand that does just this, you need to create a brand that allows the viewer to link it to a particular product or service.
Once a brand has been established you will notice that you get more repeat work from clients that have been pleased with your work. This is a mixture of things that cause this to happen. Branding plays a huge part in repeat work and here’s why; if clients recognise a brand that they have previously used and they remember being amazed by the product or service they received they are more likely to choose your product or service again.
DON’T BE A SHEEP, BE A SHEPHERD.
Standing out from the crowd is important. By creating a brand you are taking the first step towards getting noticed by millions. In a highly competitive global market, it is crucial to stand out from the crowd. Remember that you are no longer competing on a local stage, you’re now competing on a global level.
Having a strong, meaningful brand can also help people refer others to your business. People love to tell others about the brands they like, people eat, listen and wear brands, and they’re constantly telling others about the ones they love. Imagine being obsessing over a certain brand but when you go to recommend it to a friend, you can’t remember it. This is why strong branding is so important; you can’t tell someone about a brand you can’t remember.
FORMING A BOND.
A brand that people can relate to will add more than just physical value to your business. It will also allow people to connect with your business on an emotional level. Consider companies such as Apple, Facebook and Coca-Cola. It’s branding has increased the company’s value, far exceeding their physical value. In 2014, the Coca-Cola brand name alone was worth $67million; accounting for more than 54% of the company’s stock market value.
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