Do you analyse your data daily? Google Analytics is a must in the digital marketing industry. With more data analysis software departments are adjusting there strategies accordingly. Creative agencies can no longer run about like nutters, those days have gone. Now the internet has more and more, minute by minute integrative highly informative resources are here: Data
According to IBM, “every day, we create 2.5 quintillion bytes of data—so much that 90 percent of the data in the world today has been created in the last two years alone”. With the advent of this groundbreaking research tool, marketing “scientists” have begun to command a dominating presence in the marketing departments of all business types. Marketing scientists differ from marketing “artists”, as marketing scientists trace and analyze consumer search history in order to discover and implement ad campaigns hand-tailored to consumers data history.
This isn’t to say that creative marketing artists are not still sought after or desired by companies, but that the demands of modern marketers have in essence doubled. Marketing departments must find ways to implement both creative and data driven marketing strategies into their campaigns in order to advertise most effectively. Take a look at today’s infographic to learn more about the different functions of both marketing scientists and marketing artists.
What are your thoughts on this?