Ten checks before you spend on content campaigns. Tick what you have verified on your store. If more than three fail, your product data is not ready for AI answers or rich results.
Every live SKU has a unique title aligned to how buyers search (not boilerplate manufacturer copy)
Product schema validates on sample PDPs (name, price, availability, image)
Variant and option data exposed consistently in HTML, not only in JavaScript widgets
Sold or archived items handled without thin duplicate URLs cannibalising live stock
Category and site structure
Collection or category hubs have unique intro copy (not empty product grids)
Internal links connect hubs, PDPs, and supporting guides with descriptive anchor text
Faceted or filter URLs do not create uncontrolled duplicate category pages
Breadcrumb and navigation reflect the taxonomy buyers and AI systems can follow
Trust and conversion signals
Reviews or ratings surfaced on PDPs where you have them (schema where appropriate)
Delivery, returns, and collection information on money templates, not buried in footer-only pages
Core Web Vitals acceptable on mobile product templates (not just the homepage)
Organisation and LocalBusiness schema present where you have a physical presence
When to book a call
Brand search works but category and product terms barely appear
Competitors cited in AI answers while your PDPs are thin or duplicate
Recent replatform and indexation still unstable on revenue URLs
You need a prioritised fix list tied to orders, not a generic SEO audit PDF
Common questions
Checklist FAQs
+Is this checklist only for Shopify stores?
The checks apply to any ecommerce platform: product entities, category hubs, schema, speed, and trust signals. Shopify stores have the most matching guides on this site.
+Can I print this checklist?
Yes. Use the print button on this page or save it as PDF from your browser.
Free store check
Run a speed and on-page snapshot
AEO work still needs fast, indexable product templates. Start with PageSpeed and homepage on-page checks.
Functional tool: enter an online store URL to run mobile and desktop PageSpeed checks and a homepage on-page SEO scan. Works on Shopify, WooCommerce, and other ecommerce sites.
