UK Pub Chain Quits Social Media
Big news has hit the world of Social Media this morning (Monday 16th April). One of Britains largest pub chains, JD Wetherspoons has decided to shut down their social media presence with immediate effect. This sounds the end of their Facebook, Twitter and Instagram accounts for all 900 pubs under their umbrella, plus the head office accounts. They are now going to focus their marketing efforts through their own website and print magazine “Wetherspoon News.”The question that remains is, does this mean other large chains will follow suit?
The End of Social Media?
A spokesman for the chain, Tim Martin said: “current bad publicity surrounding social media, including the trolling of MPs and others was as one of the reasons behind the move.” This coupled with the recent bad press surrounding the miss-use of data could see more large organisations follow suit.
Wetherspoons says this move goes against “conventional wisdom” that social media platforms are vital to being a successful modern business, saying that the majority of their pub managers believe there will be “no effect on trade whatsoever.”
Reasons to Stay Social
While for big chains such as Wetherspoons, deleting their social platforms may not affect their business, this may not be the case for all. For smaller businesses which do not carry the same brand weight as large chains, remaining a social presence can have a huge effect on the amount of trade received. Weatherspoons themselves admitted social media is addictive. This is where the target audience of many businesses spend countless hours per day. For many small, local organisations, social advertising remains a very cost-effective and fruitful method for increasing their brand awareness and attracting new customers.
Should I Stay or Go?
The simple, but not helpful answer is, no one knows. As Wetherspoons have suggested they may see no decline in their trade with customers. This may be true in the short-term while Wetherspoons remain a talking point and news article. It may also last into the long-term with no effect as they have predicted. For now at least, Loud Crowd will not be removing their social media platforms. You can sleep soundly knowing your favourite creative agency in Doncaster will still be providing regular social media updates!
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