Do you know what content marketing is?? Google puts this as “A type of marketing that involves the creation and sharing of online material…that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
Build your brand!!
So for what reason does it make a difference?
Simple way of putting this is if your business is marketing and you not doing any content you are making a big mistake as 86% of B2B markers (about 9 of every 10) successful businesses do content marketing , and the same is valid for 77% of B2C marketers..
Some more numbers for you almost 75% of online marketers say the best way to build Search engine optimization is done by relevant content. Most B2B advertisers use nearly 33% of their financial budget to content promoting.
Simple way of putting this is: Videos, Blogs and Viral campaigns are what the businesses and customers want to see and will engage with.
One case of success businesses that created 16 blog posts per Month receive just under 4 times as much traffic to their website than businesses who only make under 4 posts a month.
Since you know why content advertising is critical, if you want better customer loyalty learn more on the tools that do this.Look out for more information and tools that can help with this.